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Logistic Regression
Logistic Regression is a machine learning model used for classification. When a prediction of a dependent variable consists of 2 values...
Oct 30, 2022
What is Operational Research?
Operational research is a field of study in which scientists analyze patterns to make predictions for the future. This enables decision...
Apr 14, 2022
Chat with an Industry Professional 2
Recently I had the opportunity to converse with Keith Finnerty from Deutsche Bank. He is an Irish data scientist and he is really...
Feb 27, 2022
Supervised Machine Learning
Supervised machine learning is probably a term you have never heard before. However, it isn’t as complex as it sounds. In supervised...
Dec 10, 2021
Chat With an Industry Professional
A few days ago, I had a zoom chat with a real data scientist. His name was Bismayan Chakrabarti, and he works at Credit Suisse. I had a...
Nov 27, 2021
What is Causal Analysis?
An important detail to a lot of the analyses we’ve looked at so far is that we can only see correlations and can’t get at the cause of...
Sep 17, 2021
Chat With a Professor About Data Science
Recently I had a Zoom call with Professor Boxiang Dong from Montclair University. His specializations are machine learning and...
Aug 31, 2021
What is Inferential Analysis
The next type of data science analysis method is inferential analysis. The purpose of inferential analysis is to use a small sample of...
Jun 20, 2021
What is Exploratory Analysis?
The goal of exploratory analysis is to examine or explore the data and find relationships that weren’t previously known. Exploratory...
May 12, 2021
What is Descriptive Analysis?
There are many different types of data science analysis methods. Let’s start off with descriptive analysis, which is just what it sounds...
Apr 24, 2021
Data Science for Advertisers
Data Science is very important for many everyday jobs and activities in our world, including advertising. Lots of businesses use data...
Mar 19, 2021
Data Visualization in the Marketing Field
The final part of the Data Analysis spectrum is Data Visualization. Data Visualization is essentially how the data is displayed. It is...
Dec 28, 2020
Steps to Data Visualization
Although it may seem easy to represent data in a quick graph or chart, sometimes it needs more than that to actually be useful. These are...
Nov 27, 2020
Data Analysis in the Marketing Field
Data Analysis, or Data Mining, is one of the most important parts of the Data Science spectrum. This is basically when companies find...
Oct 15, 2020
Steps to Data Analysis
Data analysis is a very large section since there is so much information to digest. However, there are 4 steps to make it easier. Finding...
Sep 22, 2020


Data Wrangling in the Marketing Field
The next step of Data Science is Data Wrangling. Data Wrangling is basically the process of cleaning and filtering data. When data is...
Aug 8, 2020


Steps to Data Wrangling
Data wrangling can be a long and difficult process, but these are 6 steps to follow. Discovering: In this step, you have to understand...
Jul 8, 2020


Data Collection in the Marketing Field
So that we now know the basics about Data Collecting, let’s go into more depth. One of the best ways to collect data is the DMP- the data...
Jun 2, 2020


Steps to Data Collection
Data collection can be a long and difficult process, but these are 4 steps to follow. Determine what information needs to be collected....
May 4, 2020


Is Data Science Related to the Coronavirus?
Data Science and today’s hot topic, Coronavirus, may seem completely different from each other, but they are actually very correlated....
Apr 8, 2020
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